Jure Apih is a Sunday chef. What he likes best is to write. He was chief executive of big media company. He contributed many excellent and topical texts in Slovene media.
He chaired the Slovene Culinary Academy, he enjoys in good cooking and sharing his knowledge with the freinds.
Jure Apih is also a legend of New European advertising, the father of Golden Drum New European Festival and a founding member of Intercontinental Advertising CUP.
He knows that the cooking excellency of Sunday Chefs is limited. He adores haute cuisine, loves to be pampered in elegant restaurants, he admirs and respects top chefs, yet doesn’t challenge them.